Executive Summary
Trustpilot, the world's most powerful review platform, prides itself on transparency and high standards. However, their internal onboarding process for 250 annual hires across Europe was struggling with a "fragmentation tax." By moving from a manual, "storage room" packing model to a fully systemized Sunday welcome kit flow, the HR team reduced the time spent on merchandise distribution to almost zero. Every new hire now receives a high-quality, personalized welcome kit automatically, ensuring a premium first impression that scales without adding administrative headcount.
About the Client
Trustpilot is a global leader in the "trust economy," providing a platform for consumers and businesses to connect through genuine reviews. With a rapidly growing workforce across Europe, maintaining a consistent culture is a top priority for their HR and People teams. In a competitive talent market, the "day one" experience is a critical moment for employee retention and brand advocacy.
The Challenge: The "Storage Room" Bottleneck
Before partnering with Sunday, Trustpilot's onboarding kits were managed through a series of ad-hoc, manual steps. While the intent was to welcome new employees, the execution was a significant operational drain.
The process was defined by four primary friction points:
1. Data collection chaos
HR managers had to manually collect clothing sizes and shipping addresses via email threads or spreadsheets. This information was often outdated or incomplete, leading to "wrong size" errors and wasted stock.
2. The hidden cost of packing
