A swag bag is only as good as what is inside it. Hand someone an empty tote and a pile of forgettable filler, and the whole bag ends up in a hotel bin by checkout. Fill it with a few genuinely useful pieces, and it goes home, gets used, and keeps your brand in view for months.
Below are 25 swag bag ideas for corporate events, from the carrier bag itself to keychains, desk toys, tech pouches and daily-use drinkware. Every item is fully customisable with your branding and ships at business quantities. Prices are indicative per unit at typical volumes, with the minimum order quantity (MOQ) noted for each.
What makes a good swag bag item?
- Worth carrying home. Light, packable items survive the trip back and do not get abandoned in a hotel room.
- A mix of tiers. Pair a few low-cost fillers with one or two standout pieces so the bag feels generous, not padded.
- Genuinely useful. A keychain, notebook or pouch that gets used daily keeps your brand in view long after the event.
- Easy to pack in bulk. Compact, stackable items make assembling hundreds of bags fast and manageable.
1. Premium Tote Bag: the swag bag itself
A heavyweight cotton tote with a premium hand-feel is the carrier that holds everything else, and it should feel as good as what is inside it. It doubles as a reusable bag long after the event.
- Material: 270gsm cotton, custom-made.
- Branding: print or custom webbing.
- Order: MOQ 100 · from €6.44/unit.
2. Canvas Tote Bag: the everyday carrier
A sturdy, budget-friendly canvas tote is the practical carrier choice when you are assembling hundreds of bags. It still earns a second life as a grocery or gym bag.
- Material: durable canvas.
- Branding: print.
- Order: MOQ 25 · from €1.79/unit.
3. Recycled Foldable Lunchbag: the packable extra
A foldable lunch bag packs completely flat inside the tote and unfolds into genuine daily use for lunch or groceries. Practical, sustainable, and easy to pack in bulk.
- Material: recycled RPET, foldable.
- Branding: print.
- Order: MOQ 50 · from €7.18/unit.
View the Recycled Foldable Lunchbag →
4. Cooler Bag 13L: the outdoor upgrade
A dual-zone insulated cooler bag is the standout upgrade for festival, outdoor or summer-event swag bags. It gets used at every picnic and beach trip afterwards.
- Material: insulated 600D polyester, 13L.
- Branding: print.
- Order: MOQ 25 · from €7.20/unit.
5. Woven Keychain: the tactile keepsake
A woven keychain has a tactile, premium feel that beats a flat plastic tag. It clips to keys or a bag and keeps a stitched-in logo in view for years.
- Material: woven polyester.
- Branding: stitched-in woven logo.
- Order: MOQ 100 · from €3.60/unit.
6. Resin Keychain: the collectible keychain
A crystal-clear resin keychain gives full-colour artwork or a logo a premium, glass-like finish. A distinctive, collectible extra for high-volume bags.
- Material: premium resin.
- Branding: full-colour custom design.
- Order: MOQ 1000 · from €2.84/unit.
7. Smile Pins: the collectible pin
Enamel pins are cheap, collectible and instantly personal, the kind of extra people actually pin to a bag or lanyard. Custom shapes and colours make your brand pop.
- Material: enamel on metal alloy, clutch back.
- Branding: custom enamel shapes and colours.
- Order: MOQ 100 · from €3.20/unit.
8. Leather Luggage Tag: the travel keepsake
A PU-leather luggage tag with a hidden info card and privacy flap is a premium touch for a conference bag full of business travellers. It travels for years after the event.
- Material: PU leather, adjustable strap.
- Branding: engrave, emboss or print.
- Order: MOQ 100 · from €6.82/unit.
View the Leather Luggage Tag →
9. Lip Balm Stick: the mass filler
A lip balm stick is a near-zero-cost filler that still gets used, unlike a stack of flyers. It rounds out a bag without inflating the budget.
- Material: standard lip balm formula.
- Branding: print on the tube.
- Order: MOQ 100 · from €0.54/unit.
10. Coloured Sticky Notes: the desk filler
A compact notebook with built-in sticky notes and a ruler earns a spot on the desk after the event ends. Practical, low cost and genuinely used.
- Material: PP plastic, FSC paper.
- Branding: print on the cover.
- Order: MOQ 100 · from €1.28/unit.
View the Coloured Sticky Notes →
11. Reusable Notebook: the eco filler
A wipe-clean reusable notebook is a clever, low-waste filler that signals innovation at a friendly price. A genuine talking point after the event.
- Material: laminated paper, 40 reusable pages plus marker.
- Branding: print on cover.
- Order: MOQ 100 · from €5.83/unit.
12. Recycled PET Pen: the classic staple
A reliable recycled pen is the classic swag bag staple, cheap enough to include at any volume and genuinely useful at every desk afterwards.
- Material: recycled PET plastic.
- Branding: print.
- Order: MOQ 300 · from €1.33/unit.
13. Sports Socks: the fun filler
Fun, cushioned socks with branding knitted right in are genuinely worn, not just kept. A small extra that adds warmth and personality to any bag.
- Material: 80% cotton blend, cushioned.
- Branding: knit-in logo zones.
- Order: MOQ 100 · from €4.00/unit.
14. Rubik's Cube: the desk toy
A custom Rubik's Cube is the rare swag item people keep on the desk and pick up daily. With all six faces printable, your brand stays literally in hand.
- Material: plastic cube, six printable faces.
- Branding: full-colour print on all faces.
- Order: MOQ 100 · from €5.90/unit.
15. Custom Puzzle in Doypack: the mini puzzle
A fully custom 120-piece jigsaw turns your brand image into a genuine interactive keepsake. Packed in a compact drawstring bag, it travels easily.
- Material: 120-piece puzzle, drawstring bag.
- Branding: full-image sublimation print.
- Order: MOQ 100 · from €9.50/unit.
16. Recycled Frisbee: the fun extra
A branded flying disc is a fun, low-cost extra that is light to bag in bulk. Made from recycled plastic, it is easy to fit in hundreds of swag bags.
- Material: 100% recycled plastic.
- Branding: print on the top.
- Order: MOQ 50 · from €1.52/unit.
17. Soft Beach Ball: the summer filler
A classic inflatable beach ball packs flat and inflates in seconds, an easy fun filler for festival or summer-event swag bags at almost no cost.
- Material: lightweight PVC.
- Branding: print.
- Order: MOQ 100 · from €1.04/unit.
18. Magnetic Phone Holder with Ring Stand: the desk gadget
A magnetic grip with a ring stand props up a phone for hands-free viewing, a small gadget people use every day at their desk after the event.
- Material: recycled plastic, magnetic grip and ring stand.
- Branding: print on the back.
- Order: MOQ 100 · from €4.84/unit.
View the Magnetic Phone Holder →
19. Recycled Wireless Charger: the charging filler
A slim Qi charging pad lives on a desk and earns daily use, keeping your logo in view well after the swag bag is unpacked.
- Material: recycled ABS Qi pad, 15W.
- Branding: print on the top.
- Order: MOQ 50 · from €4.50/unit.
View the Recycled Wireless Charger →
20. Keychain Charging Cable Kit: the 2-in-1 essential
A universal four-connector cable that clips onto a keyring is a 2-in-1 essential people actually keep close. It solves a real problem: the dead phone on the way home.
- Material: multi-connector cable, keyring clip.
- Branding: print on housing.
- Order: MOQ 50 · from €11.38/unit.
View the Keychain Charging Cable Kit →
21. 10-piece Screwdriver Light Tool: the handy multi-tool
An LED-lit multi-tool with ten interchangeable bits impresses attendees who appreciate real utility. A standout gift-tier item for a smaller, higher-value bag.
- Material: metal bits, built-in LED light.
- Branding: print or laser engrave.
- Order: MOQ 50 · from €23.38/unit.
View the Screwdriver Light Tool →
22. Felt Pouch: the tidy organiser
A compact felt pouch for cables, chargers or small essentials is a sustainable, useful piece that also makes a tactile wrap for other items in the bag.
- Material: 100% recycled felt.
- Branding: embroidery, label or print.
- Order: MOQ 100 · from €14.80/unit.
23. RPET Tech Etui Pouch: the cable organiser
A lightweight RPET pouch with built-in loops and pockets keeps cables and small tech tidy in a bag. Sustainable material, genuinely useful shape.
- Material: RPET, cable loops and pockets.
- Branding: print.
- Order: MOQ 50 · from €6.76/unit.
View the RPET Tech Etui Pouch →
24. Hardshell Tech Pouch: the premium filler
A structured hardshell pouch keeps cables, chargers and earbuds protected in transit. It reads as a premium-tier addition for VIP or speaker swag bags.
- Material: recycled polyester, hard shell.
- Branding: print or emboss.
- Order: MOQ 50 · from €13.86/unit.
View the Hardshell Tech Pouch →
25. Recycled Steel Bottle: the daily bottle
An RCS-certified 500ml bottle rounds out the bag with a genuinely daily-use item. Sustainable, well-priced and useful long after the event badge comes off.
- Material: recycled stainless steel, vacuum insulated.
- Branding: laser engraving or print.
- Order: MOQ 50 · from €11.00/unit.
View the Recycled Steel Bottle →
How to build a swag bag people actually keep
- The carrier: Premium Tote, Canvas Tote or Cooler Bag. Set the tone before anyone looks inside.
- High-volume fillers: Lip Balm, Pen, Sticky Notes, Frisbee, Beach Ball, Keychains, Pins. Cheap, easy to bag by the hundred.
- One or two standouts: Screwdriver Light Tool, Felt Pouch, Hardshell Tech Pouch, Steel Bottle. Make the bag feel generous, not padded.
Build your bag by layering a strong carrier, a handful of cheap high-volume fillers and one genuine standout. Lead with usefulness over quantity, and the bag will keep working long after the event badge comes off.
Build your swag bag lineup
Every product above is fully customisable with your branding and available at business order quantities, ready to ship in time for your next event. Browse the full range in the Sunday catalog to build a swag bag lineup that fits your brand, your event and your budget.
