A good new hire welcome kit costs roughly €50 to €100 per box and should land in a two-week window, from the week before the start date to the week after. Build it around the holy trinity: something to wear, something to use, something for the desk, with a branded hoodie as the hero. The hard part is logistics, so automate it: Sunday stocks your kit, generates a self-serve redeem link for the new hire, and ships worldwide with duties pre-paid. Below are the rest of the answers.
This is the quick-reference FAQ for new hire welcome kits. For the full story behind any answer, the complete guide goes deeper. If you just want the facts before you brief a program, start here.
New hire welcome kits: questions answered
What should a new hire welcome kit cost per head?
Aim for €50 to €100 per box. Around €50 gets a t-shirt, a backpack and some extras; about €75 adds a hoodie; around €100 leaves room for special items. Higher volume and reusing items across other use cases lowers the unit cost.
What should you include in a new hire welcome kit?
Build around the holy trinity: something to wear (a hoodie or t-shirt), something to use (a laptop sleeve or backpack), and something for the desk (a notebook, pen, bottle or webcam cover). Add one item unique to your company. A branded hoodie is the best single item to anchor the kit.
When should a welcome kit be delivered?
As close to the start date as possible, never weeks after. Aim for a two-week window: from the week before they start to the week after. Pre-boarding is nice, day one is ideal if they are in the office, and for remote hires a little later is fine as long as they know it is coming.
Is a hoodie a good item for a welcome kit?
It is the best single item. A quality embroidered hoodie is heavy, tactile and premium, so it feels like a warm hug from the company you are joining. It is the number-one piece we advise for a kit. See custom hoodies, preview one in your colours in the free hoodie mockup generator, or read the hoodies guide.
How do you send welcome kits to remote and international hires?
Automate it and let the recipient confirm their own address. Sunday stocks the kit, generates a self-serve redeem link where the new hire picks size and enters their home address, then ships worldwide. We ship DAP with duties pre-financed, so no new hire is ever asked to pay a customs bill to receive their gift.
How do you automate a new hire welcome kit program?
Sunday designs, produces and stocks your kit, you bundle it into a premade package, then create a redeem campaign that generates a self-serve link. Paste that link into your HRIS welcome email, in Personio, HiBob, Workday or similar, and it runs automatically. No manual packing, no integration build.
Who handles customs and duties on international kits?
Sunday does. We always ship DAP, Delivered At Place, and pre-finance the import duties. That means the new hire is never confronted with a courier or an email demanding a payment to accept the package, which is the fastest way to ruin a welcome moment.
When should you outsource welcome kit logistics?
Roughly once you are sending around ten packages or hires a month. The product price is much the same whether you do it in-house or outsource, and you save on shipping rates, so outsourcing is effectively free or cheaper, while removing the manual work that quietly stops happening at scale.
Should you personalize a welcome kit?
A personalized note, yes; every item, no. The size is already chosen by the recipient through the redeem page, so the touch that matters is a short personal message that says this box is for you. Sunday can add the note for you. Per-item personalization is not the point.
Why bother with welcome kits at all?
They are one of the cheapest ways to make a strong first impression. At €50 to €100 per box, 100 hires is only €5,000 to €10,000, tiny next to a salary or a recruitment fee. Fully automated, it takes near-zero team time, and roughly one in five new hires posts about their kit, which is free employer branding.
How do I start a welcome kit program?
Design the kit with Sunday, stock it, and generate a redeem link to drop into your onboarding emails. Create a free account to begin, browse the catalog, or see how it works.
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