Sunday and Loopper are both European and both put your logo on products, but they work differently. Loopper is a promotional-gifts webshop — a broad, category-driven catalog of branded giveaways (bags, drinkware, clothing, gadgets, office, outdoor) including name brands like Stanley, JBL and BIC, which you order product by product with free digital design and personal service. Sunday is a managed branded-merch platform — it designs, manufactures, warehouses, ships and measures your own branded collection. The honest short version: if you want a wide webshop of promotional gifts and name-brand giveaways ordered per item, Loopper is a strong fit; if you're running an ongoing merch program with custom manufacturing, warehousing and ROI, Sunday fits better.
Sunday vs Loopper at a glance
| Sunday | Loopper | |
|---|---|---|
| What it is | Managed branded-merch platform: design, manufacture, store, ship, measure | European promotional-gifts webshop |
| Best use case | Ongoing branded-merch programs across teams | Promotional gifts and giveaways ordered product by product |
| Model | Design and manufacture your own collection, warehouse and reorder | Decorate catalog products, order per item |
| Custom manufacturing | Pantone dyeing and production from scratch | Decoration on stock catalog and name-brand products |
| Catalog | 550+ base products, 490+ decorations, 2,000+ templates | Broad A–Z catalog incl. name brands (Stanley, JBL, BIC and more) |
| Minimum order | Transparent: from ~10 pieces ready-to-wear, ~100–150 fully custom | Per-product minimums, webshop model |
| Program tools | Warehousing, reordering and swag stores; ROI reporting | Free digital design, personal service, 24 years of experience |
| Measurement | Merch ROI across marketing, HR and events | Not a stated focus (transactional webshop) |
| Who it's for | Marketing, HR and event teams running a merch program | Anyone buying promotional gifts, from small runs to bulk |
This is less a "which is better" table than a "which is built for your job" table — both are European, but one sells promotional gifts and the other runs your merch program.
What Sunday is
Sunday is a platform that helps marketing, event and HR teams manage, order and measure the ROI of branded merchandise, all produced in Europe. The catalog runs to 550+ base products and 490+ decoration options with 2,000+ ready templates. Drop a logo on a product in the catalog and preview it in your colors in about thirty seconds, free. Minimums are low and transparent — from around 10 pieces ready-to-wear and around 100–150 for fully custom, Pantone-dyed production — and Sunday warehouses and ships for teams. Over ten years it has become the merch partner to 200+ brands including Google, HubSpot, Deel, Zalando and Booking.com. Explore the platform or read how it works.
What Loopper is
Loopper is a European webshop for promotional gifts and branded products, with around 24 years of experience behind it. Its catalog is broad and browsable by category — bags, brands, clothing, food and drinkware, gadgets, giveaways, office, outdoor, sustainable and wellness — and includes recognisable name brands such as Stanley, JBL, BIC, Delsey and Hugo Boss alongside its own range. It offers free digital design so you can see your logo on a product before ordering, plus personal service, and it holds a strong Trustpilot rating (4.7/5 from over 1,200 reviews). For teams that want to browse, design and order promotional gifts straightforwardly within Europe, it's a solid, well-reviewed option.
Where Sunday wins
- A managed, ongoing program. Warehousing, reordering and swag stores support a recurring merch program rather than one-off purchases.
- Manufacturing, not just decoration. Pantone-dyed, made-from-scratch production creates fully custom pieces, beyond branding stock catalog items.
- Merch as a measurable channel. Sunday ties merch spend to marketing, HR and event ROI.
- A curated, coherent collection. A focused catalog built for a consistent brand look, rather than a broad transactional gift catalog.
- Transparent program minimums. Published minimums from ~10 pieces with pricing visible before you order.
Where Loopper wins
Credit where it's due. Loopper's catalog breadth is a genuine strength if you want choice across every giveaway category, and stocking recognisable name brands means you can hand over a gift people already value. Its free digital design removes the guesswork before ordering, its personal service and two decades of experience show in a 4.7/5 Trustpilot rating, and being European keeps shipping simple for EU recipients. If you're buying promotional gifts rather than running a managed merch program, Loopper belongs on your shortlist.
Which is right for you
| If you… | Lean toward |
|---|---|
| Run an ongoing company or team merch program | Sunday |
| Want custom manufacturing, embroidery or Pantone | Sunday |
| Need warehousing, swag stores and merch-ROI reporting | Sunday |
| Want a broad catalog of promotional gifts | Loopper |
| Want name-brand giveaways (Stanley, JBL and similar) | Loopper |
| Prefer ordering product by product from a webshop | Loopper |
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Sunday vs Loopper: questions answered
Is Sunday a Loopper alternative?
For an ongoing branded-merch program, yes. Sunday designs, manufactures, warehouses and ships your own collection with custom production, transparent minimums from around 10 pieces and merch-ROI reporting. Loopper is better when you want a broad webshop of promotional gifts ordered product by product.
What's the main difference between Sunday and Loopper?
The model. Loopper is a promotional-gifts webshop that decorates catalog and name-brand products you order per item. Sunday is a managed platform that manufactures your own branded collection in Europe, then warehouses, ships and measures it.
Which is better for a company merch program?
Sunday. It's built end to end for running a branded-merch program — custom manufacturing, catalog, warehousing, reordering and ROI. Loopper is strong for promotional gifts, but that's a different job from an ongoing program.
Are both European?
Yes. Loopper is a European promotional-gifts webshop, and Sunday produces in Europe with multi-country production, so both avoid long-haul shipping for EU recipients. The difference is the model rather than the geography.
See Sunday for yourself
Create a free account, drop in your logo and design branded merch in your colors in about 30 seconds. Made in Europe, from 10 pieces, with ROI reporting built in.
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