About the Client
Infrastructure works, building projects or electromechanical equipment, Stadsbader does its utmost to offer a customised solution. With headquarters in Harelbeke in West Flanders, Stadsbader's history began in 1946. Today 75 years later, Stadsbader is directed by a second and third generation. Every day more than 1,200 employees are active on 125 construction sites in Belgium and the neighboring countries.
Even as a major actor in the construction industry, building your ambassadors should be a priority. That's why Stadsbader organised the fourth edition of their biennial Stadsbader Challenge - a quarter triathlon or duathlon for their stakeholders.
Yet the effect of an event is limited in time and the ROI very short. In our extensive experience we learned that personalized fashion is the key accelerator in our unique ambassador marketing approach. For Stadsbader the difficulty laid in finding a partner that could deliver quality fashion wearables with a strong focus on their branding.
Challenging Silent Ambassadors
We combined Stadsbader's goals with ours by creating company fashion with the aim of creating visibility, transforming employees and delivering quality. By rewarding the participants with unique branded apparel, we motivated real ambassadors who activate silent ambassadors.
We designed classic white T-shirts featuring the logo in their striking Stadsbader-red and grey. Because we're working with side to side print, we were able to create a unique design using the exact pantone colors. Together we decided that the classic T-shirt gives even more opportunities to be worn by their stakeholders.
Each participant was also given a big weekend bag when they registered for the event in the same striking red of their brand guide. The finishing, the details and the quality provided the final decision in favor of the weekend bag.
Visibility as a Priority
Despite tight deadlines, Stadsbader was fully involved in the process and the timeline of the production process. Everything was communicated in a completely transparent manner. The challengers truly stood out during the event, while wearing the t-shirts the group feeling strengthened even more.
The positive reactions from the participants were endless. As they will wear your brand everywhere and remember the event for years, new brand ambassadors are created, increasing brand awareness massively. A large reorder of the t-shirts and weekend bags for the employees are proof of the success. As an extra bonus, Sunday received new client requests for personalized weekend bags from the social media exposure!
