About the Client
I-mens' goal is to bring all care to people's homes, so that they can continue to live as independently as possible in their own, familiar surroundings. They were founded from a fusion of six different home care organizations from Flanders and Brussels. Even though they are active in 70 places and have 15,000 employees, they come out as a new brand. Getting your brand into the world is the first rule to generate more leads. So the biggest challenge for I-mens was creating brand awareness.
There are many ways to increase brand awareness, but most of them rely on short term expensive media bursts. Together we believe in the power of company fashion to build a community based on the necessary quality. It is therefore a quiet dream of I-mens' CEO to have their own company fashion collection in addition to their work clothes.
