About the Client
I-mens' goal is to bring all care to people's homes, so that they can continue to live as independently as possible in their own, familiar surroundings. They were founded from a fusion of six different home care organizations from Flanders and Brussels. Even though they are active in 70 places and have 15,000 employees, they come out as a new brand. Getting your brand into the world is the first rule to generate more leads. So the biggest challenge for I-mens was creating brand awareness.
There are many ways to increase brand awareness, but most of them rely on short term expensive media bursts. Together we believe in the power of company fashion to build a community based on the necessary quality. It is therefore a quiet dream of I-mens' CEO to have their own company fashion collection in addition to their work clothes.
Don't Forget Your Personalized Wearables
After our first conversation, there was an immediate click. I-mens had a number of quality requirements we could meet without any hesitation. The production had to be in a sustainable way within Europe - a standard procedure with us. The first order was 15,000 mouth masks.
After their first order, they were totally convinced of the quality. Not only were 15,000 mouth masks ordered again, I-mens wanted to continue building their brand through new products. Next in line: custom made backpacks. We produced 15,000 qualitative backpacks made in an ecological, ethical and sustainable way. The backpack is 100% cotton made in custom grey with the I-mens' logo embroidered in their pantone color. The backpack also has a power bank connection so any device can be charged on the road.
We designed 15,000 hoodies not only 100% on-brand, but also 100% on-trend. Our design team creates the items from scratch. I-mens loved the first design of their custom hoodie in off-white color. We added personalized tapes to the sleeves in the same pantone color as the zipper. And as a matching wearable, we created 15,000 neckwarmers in the same off-white color.
The Future Is Assured
The employees of I-mens received the hoodie and buff on their doorstep! The collection strikes the perfect balance between I-mens' brand identity and the trends that matter. Resulting in blazingly enthusiastic responses from employees, customers, stakeholders and other home care organizations.
If you do it right, and right is how I-mens did it, people will keep wearing your brand for years, with no extra cost. Company fashion is a great investment - the brand will be seen by thousands of people for every hoodie, buff or mouth mask worn. Not to mention the impact on social media.
Next to having branded cars, the solid base of I-mens' brand awareness strategy is company fashion.
