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Sunday vs HelloPrint: an honest comparison for 2026

Sunday vs HelloPrint, compared honestly. An online printing company versus a managed branded-merch platform. Print versus merch, catalog, custom production, minimums, warehousing and ROI — where each one wins and who it's best for.

Niels VandecasteeleNiels Vandecasteele
5 min read
Sunday vs HelloPrint: an honest comparison for 2026

Sunday and HelloPrint are both European, but they're really in adjacent businesses. HelloPrint is an online printing company — flyers, brochures, business cards, banners, flags, signage and stickers, ordered online at a low price, with clothing and a merch range alongside. Sunday is a managed branded-merch platform — it designs, manufactures, warehouses, ships and measures your branded merchandise program. The honest short version: if you mainly need printed materials — flyers, banners, event and trade-show collateral — at a sharp price, HelloPrint is a strong fit; if you need a branded-merch program with custom manufacturing, warehousing and ROI, Sunday fits better.

The short answer. Choose HelloPrint for online print: marketing collateral, banners, signage and trade-show materials with a lowest-price guarantee. Choose Sunday for branded merch: custom manufacturing, a curated 550+ catalog, transparent minimums from ~10 pieces, warehousing, swag stores and merch-ROI reporting, made in Europe.

Sunday vs HelloPrint at a glance

 SundayHelloPrint
What it isManaged branded-merch platform: design, manufacture, store, ship, measureOnline printing company with a merch and clothing range
Core productBranded merchandise: apparel, drinkware, bags, techPrinted matter: flyers, brochures, cards, banners, flags, signage, stickers
Best use caseOngoing branded-merch programs across teamsMarketing collateral, events and trade-show print
ModelDesign and manufacture your own collection, warehouse and reorderOrder print and products online, job by job
Custom manufacturingPantone dyeing and production from scratchPrinting and decoration on standard formats and products
Minimum orderTransparent: from ~10 pieces ready-to-wear, ~100–150 fully customLow, print-run based, self-serve pricing
Program toolsWarehousing, reordering and swag stores; ROI reportingLowest-price guarantee, satisfaction guarantee, design support
MeasurementMerch ROI across marketing, HR and eventsNot a stated focus (transactional print shop)
Who it's forMarketing, HR and event teams running a merch programAnyone needing printed materials, plus some branded items

This is less a "which is better" table than a "which is built for your job" table — one prints your materials, the other makes and runs your merch.

What Sunday is

Sunday is a platform that helps marketing, event and HR teams manage, order and measure the ROI of branded merchandise, all produced in Europe. The catalog runs to 550+ base products and 490+ decoration options with 2,000+ ready templates. Drop a logo on a product in the catalog and preview it in your colors in about thirty seconds, free. Minimums are low and transparent — from around 10 pieces ready-to-wear and around 100–150 for fully custom, Pantone-dyed production — and Sunday warehouses and ships for teams. Over ten years it has become the merch partner to 200+ brands including Google, HubSpot, Deel, Zalando and Booking.com. Explore the platform or read how it works.

What HelloPrint is

HelloPrint is an online printing business serving several European markets, built around ordering print quickly and cheaply. Its range covers flyers, brochures, business cards and stationery, banners, flags, signage and stickers, plus gifts, bags, clothing and a merch section. The proposition is straightforward: a lowest-price guarantee, a 100% satisfaction guarantee, design help and personal service — and the customer base backs it up, with an "Excellent" Trustpilot rating from around 34,000 reviews. If your next job is trade-show materials, event signage or a print run of marketing collateral, it's a strong, price-competitive choice.

Where Sunday wins

  • Merch is the core product, not a side range. 550+ base products and 490+ decorations built specifically for branded merchandise.
  • Manufacturing, not just printing. Pantone-dyed, made-from-scratch production creates fully custom pieces rather than decoration on standard items.
  • A managed program. Warehousing, reordering and swag stores support an ongoing program instead of job-by-job ordering.
  • Merch as a measurable channel. Sunday ties merch spend to marketing, HR and event ROI.
  • Brand consistency at volume. Colour matching and a curated collection keep merch on-brand across teams and reorders.

Where HelloPrint wins

Credit where it's due. HelloPrint's print range is far wider than any merch platform's — flyers, banners, flags and signage are its home turf, and merch platforms simply don't cover that. Its lowest-price guarantee and low print-run minimums make it very accessible, its satisfaction guarantee and design support reduce risk, and roughly 34,000 Trustpilot reviews point to consistent delivery. For printed materials, and for teams that want print and a few branded items from one supplier, HelloPrint belongs on your shortlist.

Which is right for you

If you…Lean toward
Run an ongoing company or team merch programSunday
Want custom manufacturing, embroidery or PantoneSunday
Need warehousing, swag stores and merch-ROI reportingSunday
Need flyers, banners, flags or event signageHelloPrint
Want the lowest price on a print runHelloPrint
Want print and a few branded items from one supplierHelloPrint

About this article

Category: Strategy & Operations · Primary topic: Sunday vs HelloPrint · Comparison based on publicly available information at time of writing · Reviewed by the Sunday merch team.

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Sunday vs HelloPrint: questions answered

Is Sunday a HelloPrint alternative?

For branded merchandise, yes. Sunday designs, manufactures, warehouses and ships your own collection with custom production, transparent minimums from around 10 pieces and merch-ROI reporting. HelloPrint is better when you need printed materials — flyers, banners, signage — at a sharp price.

What's the main difference between Sunday and HelloPrint?

The core product. HelloPrint is an online printing company whose main business is printed matter, with merch as an additional range. Sunday is a branded-merch platform that manufactures your collection in Europe and runs the program around it.

Which is better for company merch?

Sunday, if merch means an ongoing branded collection with custom manufacturing, warehousing and reporting. HelloPrint can supply branded items, but merch sits alongside its print business rather than being the focus.

Can you use both?

Yes, and it's a common split: HelloPrint for event and marketing print such as banners, flyers and signage, Sunday for the branded merchandise your teams hand out and wear.

See Sunday for yourself

Create a free account, drop in your logo and design branded merch in your colors in about 30 seconds. Made in Europe, from 10 pieces, with ROI reporting built in.

Get free designs

Frequently asked questions

Is Sunday a HelloPrint alternative?
For branded merchandise, yes. Sunday designs, manufactures, warehouses and ships your own collection with custom production, transparent minimums from around 10 pieces and merch-ROI reporting. HelloPrint is better when you need printed materials — flyers, banners, signage — at a sharp price.
What's the main difference between Sunday and HelloPrint?
The core product. HelloPrint is an online printing company whose main business is printed matter, with merch as an additional range. Sunday is a branded-merch platform that manufactures your collection in Europe and runs the program around it.
Which is better for company merch?
Sunday, if merch means an ongoing branded collection with custom manufacturing, warehousing and reporting. HelloPrint can supply branded items, but merch sits alongside its print business rather than being the focus.
Can you use both?
Yes, and it's a common split: HelloPrint for event and marketing print such as banners, flyers and signage, Sunday for the branded merchandise your teams hand out and wear.

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