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Insights & Inspiration

Tips, trends, and stories about branded merchandise, from company culture to global logistics.

We wrote a book about ambassador marketing. Then we paid researchers to check whether it was right.

August 2, 2026·9 min read

We wrote a book about ambassador marketing. Then we paid researchers to check whether it was right.

Niels Vandecasteele

How to improve NPS: seven practices, the detractor play, and one honest caveat

August 2, 2026·9 min read

How to improve NPS: seven practices, the detractor play, and one honest caveat

Niels Vandecasteele

Internal communications strategy: the five parts, a channel matrix and a template

August 2, 2026·9 min read

Internal communications strategy: the five parts, a channel matrix and a template

Niels Vandecasteele

Remote employee engagement: what works, and how to measure it

August 2, 2026·11 min read

Remote employee engagement: what works, and how to measure it

Niels Vandecasteele

Client gift ideas: the ones that keep working after the meeting ends

August 2, 2026·5 min read

Client gift ideas: the ones that keep working after the meeting ends

Niels Vandecasteele

August 2, 2026·5 min read

Brand awareness strategy: counting conversations instead of impressions

Niels Vandecasteele

Employee engagement ideas: which ones outlive the day they happen

August 2, 2026·5 min read

Employee engagement ideas: which ones outlive the day they happen

Niels Vandecasteele

Employee recognition ideas: what people keep, and what goes in a drawer

August 2, 2026·5 min read

Employee recognition ideas: what people keep, and what goes in a drawer

Niels Vandecasteele

August 2, 2026·5 min read

Employee advocacy programs: why a visible logo beats a sharing tool

Niels Vandecasteele

Employee engagement survey questions: the six we used, and the two most companies are missing

August 2, 2026·5 min read

Employee engagement survey questions: the six we used, and the two most companies are missing

Niels Vandecasteele

Employer branding strategy: how to build one you can actually measure

August 2, 2026·6 min read

Employer branding strategy: how to build one you can actually measure

Niels Vandecasteele

How to improve employee engagement: 11 levers, ranked by whether anyone has measured them

August 2, 2026·6 min read

How to improve employee engagement: 11 levers, ranked by whether anyone has measured them

Niels Vandecasteele

Employer branding examples: 9 approaches that work, and one with the numbers to prove it

August 2, 2026·7 min read

Employer branding examples: 9 approaches that work, and one with the numbers to prove it

Niels Vandecasteele

The Science of Company Swag: Our Scientific Study with NMBS, Sapience and the VUB

August 2, 2026·33 min read

The Science of Company Swag: Our Scientific Study with NMBS, Sapience and the VUB

Niels Vandecasteele

Branded merch platforms compared: Sunday vs 26 alternatives (2026)

August 1, 2026·7 min read

Branded merch platforms compared: Sunday vs 26 alternatives (2026)

Niels Vandecasteele

Try Sunday